Matt Johnson, PhD is a professor, researcher, and author. He received his BA in Psychology from Univerisity of California San Diego, and his PhD in Cognitive Psychology from Princeton University, where his dissertation focused on the neural basis of language and communication. His research focus now is ultimately about bridging the gap between neuroscience and marketing, and to this end, works across several fields including experiential marketing, behavioral economics, and marketing ethics. A contributor to major news outlets including Forbes, Entrepreneur, Business Insider, and VICE, he regularly provides expert opinion and thought leadership on a range of topics related to the human side of business. He advises both start-ups and large brands in his native Bay Area, and has worked with Nike as an expert-in-residence in Portland, Oregon.