12:00 pm – 1:00 pm
Register
1:00 pm – 4:30 pm
Session 1: Extensive Workshop on How to Attract, Engage, and Convert Parents on your Website
4:30 pm – 4:45 pm
Break – Cookies, Candies, and emails
4:45 pm – 6:00 pm
Session 1: Google Analytics is Changing! School Marketers Need to get Ready Now
6:15 pm – 8:00 pm
Gondola Rides, Hors d’oeuvres, and Dinner at Café Nuovo
8:00 am – 9:00 am
Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club
9:00 am – 9:45 am
Session 2: How to Apply the Neuroscience of Memory to School Marketing
9:45 am - 10:30 am
Session 3: Branding Your School with Proven Exercises
10:45 am - 12:00 pm
Session 4: Take the Stress out of Grant Writing for Your School
12:00 pm – 1:00 pm
Luncheon at The Providence Art Club
1:15 pm – 2:15 pm
Session 5: 1,2,3's of email Marketing
2:30 pm – 3:30 pm
Session 6: Decoding Attrition: The Six Components of Parent Retention
3:45 pm – 4:00 pm
Break – Cookies, Candies, and emails
4:00 pm – 5:00 pm
Session 7: The New(ish) Role of School Marketers: Influencing Parent Retention through Internal Marketing
5:00 pm – 6:00 pm
Sessions 8-12: Round Table Speed Sessions
• Videography: How to tell your school's story in videos
• Photography: Quick tips on capturing your school's images through a SWOT+M Analysis
• Tips on SEO: Further discussion with Enroll Media Group
• One-On-One with Valerie and Grant Writing
• WordPress for Independent Schools. Q&A
6:00 pm – 7:30 pm
Dinner at The Providence Art Club
7:30 pm – 9:00 pm
Figure Drawing: Heck with Comfort Zones!
8:00 am – 9:00 am
Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club
9:00 am – 10:00 am
Session 13: Creating Your School’s Portrait of a Graduate
10:00 am – 11:00 am
Session 14: Finding Ways to Stay Creatively Healthy Over the Course Your Career
11:00 am – 12:00 pm
Session 15: Crisis Communication: Managing Communication During a Public Health Crisis
12:00 pm – 1:30 pm
Round-up! and say goodbye. Individual meetings with colleagues/one-on-one with Peapod Design, Enroll Media Group, and Valerie Bostick