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Schedule

Wednesday, October 19, 2022

  • 12:00 pm – 1:00 pm

    Register

  • 1:00 pm – 4:30 pm

    Session 1: Extensive Workshop on How to Attract, Engage, and Convert Parents on your Website

  • 4:30 pm – 4:45 pm 

    Break – Cookies, Candies, and emails

  • 4:45 pm – 6:00 pm

    Session 2: The New(ish) Role of School Marketers: Influencing Parent Retention through Internal Marketing

  • 6:15 pm – 8:00 pm

    Gondola Rides, Hors d’oeuvres, and Dinner at Café Nuovo

Thursday, October 20, 2022

  • 8:00 am – 9:00 am

    Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club

  • 9:00 am – 9:45 am

    Session 3: How to Apply the Neuroscience of Memory to School Marketing

  • 9:45 am - 10:30 am

    Session 4: Branding Your School with Proven Exercises

  • 10:45 am - 12:00 pm

    Session 5: Take the Stress out of Grant Writing for Your School

  • 12:00 pm – 1:30 pm

    Luncheon at The Providence Art Club

  • 1:45 pm – 2:45 pm

    Session 6: Decoding Attrition: The Six Components of Parent Retention

  • 3:00 pm – 4:00 pm

    Session 6: Google Analytics is Changing! School Marketers Need to get Ready Now

  • 4:15 pm – 4:30 pm

    Break – Cookies, Candies, and emails

  • 4:30 pm – 5:30 pm 

    Sessions 7-11: Round Table Speed Sessions

  • • Videography: How to tell your school's story in videos

  • • Photography: Quick tips on capturing your school's images through a SWOT+M Analysis

  • • WordPress for Independent Schools. Q&A

  • • Tips on SEO: Further discussion with Enroll Media Group

  • • One-On-One with Valerie and Grant Writing

  • 5:30 pm – 7:00 pm

    Dinner at The Providence Art Club

  • 7:00 pm – 9:00 pm 

    Figure Drawing: Heck with Comfort Zones!

Friday, October 21, 2022

  • 8:00 am – 9:00 am 

    Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club

  • 9:00 am – 10:00 am

    Session 12: Finding Ways to Stay Creatively Healthy Over the Course Your Career

  • 10:15 am – 11:15 am 

    Session 13: 1,2,3's of email Marketing

  • 11:30 am – 12:30 am 

    Session 14: Crisis Communication: Managing Communication During a Public Health Crisis

  • 12:30 am – 2:00 pm 

    Round-up! and say goodbye. Individual meetings with colleagues/one-on-one with all your presenters including Peapod Design, Enroll Media Group, and Valerie Bostick