11:00 am – 12:00 pm

Register

12:00 pm – 1:00 pm

Welcome Luncheon at The Providence Art Club

1:00 pm – 4:30 pm

Session 1: Content Marketing Workshop with Sarah Mead and Tim Schwartz

4:30 pm – 4:45 pm 

Break – Cookies, Candies, and emails

4:45 pm – 6:00 pm

Group Discussion with Colleagues

6:15 pm – 8:00 pm

Gondola Rides, Hors d’oeuvres, and Dinner at Café Nuovo

8:00 am – 9:00 am

Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club

9:00 am – 10:45 am

Session 2: You are the Michelangelo of Your School's Brand

11:00 am – 12:00 pm

Session 3: How to Build an Effective Digital Marketing Campaign for Recruitment

12:00 pm – 1:00 pm

Luncheon at The Providence Art Club

1:15 pm – 2:15 pm

Session 4: How to Become a Great Blogger

2:30 pm – 3:30 pm

Session 5: Lifting Website Barriers to Improve Your School's SEO

3:45 pm – 4:00 pm

Break – Cookies, Candies, and emails

4:00 pm – 5:00 pm 

Session 6: Discuss Your Marketing Materials with Colleagues

5:00 pm – 6:00 pm

Sessions 7-10: Round Table Speed Sessions (Choose Three)

• Videography: How to tell your school's story in videos

• Photography: Quick tips on capturing your school's images

• Blogging: Further discussion with LaToia Burkley

• Tips on SEO: Further discussion with Enroll Media Group

• WordPress for Independent Schools. Q&A

6:00 pm – 7:30 pm 

Dinner at The Providence Art Club

7:30 pm – 9:00 pm

Figure Drawing: To Heck with Comfort Zones!

8:00 am – 9:00 am 

Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club

9:00 pm – 10:00 am

Session 11: Creative Branding for Small Schools

10:00 am – 11:30 pm 

Session 12: Strategic Storytelling for Schools

11:30 pm – 12:30 pm 

Session 13: Crisis Communication: Managing Communication During a Public Health Crisis

12:30 pm – 1:30 pm

Luncheon at The Providence Art Club

1:30 pm – 3:00 pm 

Round-up! and say goodbye. Individual meetings with colleagues/one-on-one with Peapod Design