11:00 am – 12:00 pm
Register
12:00 pm – 1:00 pm
Welcome Luncheon at The Providence Art Club
1:00 pm – 4:30 pm
Session 1: Extensive Workshop on How to Attract, Engage, and Convert Parents on your Website
4:30 pm – 4:45 pm
Break – Cookies, Candies, and emails
4:45 pm – 6:00 pm
Sharing Your Marketing Materials - Feedback from Professionals and Colleagues
6:15 pm – 8:00 pm
Gondola Rides, Hors d’oeuvres, and Dinner at Café Nuovo
8:00 am – 9:00 am
Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club
9:00 am – 11:45 am
Session 2: You are the Michelangelo of Your School's Brand
12:00 pm – 1:00 pm
Luncheon at The Providence Art Club
1:15 pm – 2:15 pm
Session 3: Pandemic Enrollment Boom or Bust: The 6 Components of Parent Retention
2:30 pm – 3:30 pm
Session 4: How to Apply the Neuroscience of Memory to Marketing
3:45 pm – 4:00 pm
Break – Cookies, Candies, and emails
4:00 pm – 5:00 pm
Session 5: Discuss Your Marketing Materials with Colleagues
5:00 pm – 6:00 pm
Sessions 6-9: Round Table Speed Sessions (Choose Three)
• Videography: How to tell your school's story in videos
• Photography & 360 Virtual Tours: Quick tips on capturing your school's images
• Tips on SEO: Further discussion with Enroll Media Group
• WordPress for Independent Schools. Case Study and Q&A
6:00 pm – 7:30 pm
Dinner at The Providence Art Club
7:30 pm – 9:00 pm
Figure Drawing: Heck with Comfort Zones!
8:00 am – 9:00 am
Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club
9:00 am – 10:00 am
Session 10: Become a Savvy Social Media Marketer
10:00 am – 11:30 pm
Session 11: Strategic Storytelling for Schools
11:30 pm – 12:30 pm
Session 12: Crisis Communication: Managing Communication During a Public Health Crisis
12:30 pm – 1:30 pm
Round-up! and say goodbye. Individual meetings with colleagues/one-on-one with Peapod Design