11:00 am – 12:00 pm
Register
12:00 pm – 1:00 pm
Welcome Luncheon at The Providence Art Club
1:00 pm – 4:30 pm
Session 1: Content Marketing Workshop with Sarah Mead and Tim Schwartz
4:30 pm – 4:45 pm
Break – Cookies, Candies, and emails
4:45 pm – 6:00 pm
Group Discussion with Colleagues
6:15 pm – 8:00 pm
Gondola Rides, Hors d’oeuvres, and Dinner at Café Nuovo
8:00 am – 9:00 am
Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club
9:00 am – 10:45 am
Session 2: You are the Michelangelo of Your School's Brand
11:00 am – 12:00 pm
Session 3: Case Study: Marin Preparatory School - Rebranding as the Spanish Infusion School
12:00 pm – 1:00 pm
Luncheon at The Providence Art Club
1:15 pm – 2:15 pm
Session 4: Dip Your Toe into The Bloggy Water: The Prose is Finite
2:30 pm – 3:30 pm
Session 5: Lifting Website Barriers to Improve Your School's SEO
3:45 pm – 4:00 pm
Break – Cookies, Candies, and emails
4:00 pm – 5:00 pm
Session 6: From Ruin to Redemption
5:00 pm – 6:00 pm
Sessions 7-10: Round Table Speed Sessions (Choose Three)
• Videography: How to tell your school's story in videos
• Photography: Quick tips on capturing your school's images
• Blogging: Further discussion with John Bishop
• Tips on SEO: Further discussion with Enroll Media Group
• WordPress for Independent Schools. Q&A
6:00 pm – 7:30 pm
Dinner at The Providence Art Club
7:30 pm – 9:00 pm
Figure Drawing: To Heck with Comfort Zones!
8:00 am – 9:00 am
Breakfast, Brainstorming, & Branding with Colleagues at The Providence Art Club
9:00 pm – 10:00 am
Session 11: Creative Branding for Small Schools
10:00 am – 11:30 pm
Session 12: Strategic Storytelling for Schools
11:30 pm – 12:30 pm
Session 13: Crisis Communication 101
12:30 pm – 1:30 pm
Luncheon at The Providence Art Club
1:30 pm – 3:00 pm
Round-up! and say goodbye. Individual meetings with colleagues/one-on-one with Peapod Design