After 7 1/2 years as Charles E. Smith Jewish Day School’s first Director of Marketing & Communications, Laurie founded Elevate Marketing Strategy in 2021. Utilizing two decades of expertise in digital strategy, content creation, and social media, she builds sustainable and measurable marketing programs for independent schools. Laurie is a results-driven and creative thinker skilled at building and innovating on ideas, programs, and teams, and is passionate about driving measurable results through key account marketing approaches to build awareness and brand loyalty. She holds a M.B.A. from Fordham’s Gabelli School of Business in New York City and a B.S. from the University of Maryland, College Park.