Join Us:
November 12 – 14, 2025
Providence Art Club Providence, Rhode Island
Brand Together Conference is designed to INSPIRE and MOTIVATE school communications, marketing, and admissions professionals by offering TRANSFORMATIVE PERSPECTIVES and BREAKTHROUGH STRATEGIES. Brand Together is an opportunity to workshop topics with real value to your school and to your own professional development. Learn from your peers who have done the thing you aspire to do. Learn from experts who will REVOLUTIONIZE YOUR THINKING about the art and science of branding. ASPIRE FOR MORE. BRAND TOGETHER!
In this 4-hour interactive session, we will review the must-have website updates and Google Analytics reports for marketers, as well well as the digital platforms to pay attention to this year, in order to improve your digital footprint. Whether you're in admissions, enrollment management, or MarComm, there is something for everyone in this workshop to take back to campus, and improve upon, immediately.
Ever wanted to participate in the popular show “Survivor” on CBS? Here’s your chance…Brand Together Conference style.
“Drop your buffs…”
In this workshop-style session, you will be a part of a tribe where you will be given a school’s case study to learn how to improve and strengthen your brand.
"Worth playing for?"
It is said that all schools are 80% alike. This can feel especially true to families who are exploring independent school options for the first time. Whether online or from a 90-minute tour of campus, many schools can struggle to share their 20% with families. Terms like school community, student teacher ratio, and advisor programs may catch the attention of a family, but if we all say the same thing when does it no longer matter? In this interactive session, James, Meredith, and Emma will use examples of both school profiles and in-person experiences to help guide you in finding your school’s 20% and how to share it with interested families. Attendees are encouraged to share their own examples as well. This session seeks to be conversational as well as informative.
You’re not an AI expert. And you don’t know where Co-Pilot and Perplexity are getting their info about your school. But with the advent of AI and its integration into search engines, SEO and online search are more dizzyingly complex today than they’ve ever been before. So much so that you now even need a “zero-click strategy” to get your content in front of searchers who’s not gonna click on a website anyway! Whether it’s a search engine, ChatGPT, or a review site, all you want is for people to find your school when they search online. Is that too much to ask? No, it’s not. And this new world of AI everywhere doesn’t have to fragment your efforts in a hundred different directions. We will help you focus on some human-centric fundamentals that can carry your school to success in online search wherever it happens. In this session… 1.) We’ll try an integrated approach founded on human-centric strategies to bolster the complete online expression of your brand. 2.) We’ll learn some steps to boost your school’s likelihood of showing up in AI results and recommendations. 3.) We’ll talk about what a zero-click strategy looks like and how it can benefit your school. 4.) We’ll step into the “pinball machine” of online touch points and see how your school can use those touches to build trust and reputation.
LinkedIn is the most trusted social media network in the US. Gone are the days when it was just for employers and job seekers! It's now used as a way for businesses, non-profits, and schools, to engage with constituents, and drive members, students, donations, and more. We will dive into the top ways schools can leverage LinkedIn for fundraising, alumni engagement, and as an enrollment marketing tool.
Breaking News: Is your school ready to respond when global events disrupt your campus? Student protests, political demonstrations, institutional statements, and more statements. When societal issues or global events disrupt campus life, how do you respond? Is your crisis communication plan built to support your community in these volatile times? In this interactive discussion, we will cover: core elements of crisis communications, policies for navigating official statements, internal communications protocols, promoting dialogue and safely allowing for free expression, legal and ethical considerations, case studies.
You’re going to change your brand, change your school, change your goals. These are really hard decisions. This conference creates not only a roadmap on what to think about, but a roadmap on how to get from point A to point B.
Lisa Smoots
Director of Admissions
Church Farm School
I found myself 5 to 6 times a minute texting or emailing home to the communications office, advancement and admissions director…”We need to do this, why are we not doing this”.
Tim Bakland
Head of School
Waring School
Brand Together Conference is a great blend of theoretical, but also hands on practical work.
Patsy Fox
Director of Strategic Marketing and Communications
Greens Farms Academy
There is a nice intimacy with the group. The location is inspirational. Once ! walked through the door of the Providence Art Club...it was inspirational.
Christie Stover
Head of School
Applewild School
This was an opportunity in a smaller setting to work with our team and think deeply about what we are going to bring back to the team in a collaborative way.
Merle Jacobs
Director of Admissions
Park School
The Brand Together Conference put a lot of people who are all working toward the same goals in a small room and gave us the opportunity to talk to each other, not only during the workshop, but after the workshops.
Lisa Smoots
Director of Admissions
Church Farm School
During the sessions. After the sessions. There were terrific opportunities built in to make connections, learn from each other, understand what we are doing with our other departments.
Kathryn Gann
Director of Communications
Bishop Guertin High School
It prompted me to think exactly what is our brand and who are we.
Mary Davidson
Director of Development and Marketing
Arrowhead Youth Academy
Attendees will learn from peers who have done the thing you aspire to do. You will learn from experts who will revolutionize your thinking about the art and science of branding. You will leave with an established roadmap on how to market your school effectively and successfully.
(YOU READ IT CORRECTLY!)
Classes led by local talented artists to guide each attendee on how to break out of your comfort zone and bring out the creativity in us all.
Gourmet-quality breakfasts, lunches, snacks, and dinners all included and prepared by talented chefs at the prestigious Providence Art Club in Providence Rhode Island.
Colleagues from around the country sharing a common interest on school marketing and branding. 3-days of intense workshop style sessions with real world information to apply to your school.
Join Us:
November 12 – 14, 2025
Providence, RI
