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educating leaders on the future of school marketing and branding. Together.

About

Join Us:

November 4 - 6, 2026

Providence Art Club Providence, Rhode Island

Brand Together Conference is designed to INSPIRE and MOTIVATE school communications, marketing, and admissions professionals by offering TRANSFORMATIVE PERSPECTIVES and BREAKTHROUGH STRATEGIES. Brand Together is an opportunity to workshop topics with real value to your school and to your own professional development. Learn from your peers who have done the thing you aspire to do. Learn from experts who will REVOLUTIONIZE YOUR THINKING about the art and science of branding. ASPIRE FOR MORE. BRAND TOGETHER!

A Few Last Year's Sessions

How Great Schools Create Brands Families Believe In

In this high-energy, practical session, you’ll discover how the most successful schools attract, engage, and enroll more mission-fit families by combining branding, marketing strategy, neuroscience, campus experience, and environmental design into one unified approach....

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Enrollment Starts Online: A Digital Marketing Workshop & Toolkit

Standing out online isn’t optional for independent schools — it’s the difference between a full waitlist and an empty seat. Led by Angie and Alec from Enroll Media Group, the leading digital marketing firm for schools, this session covers how to stand out online, the platforms that matter most, and how to actually measure what’s working....

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Marketing and Enrollment in Challenging Economic Times

Explore sustainable enrollment growth through data-driven insights and innovative positioning strategies that prioritize access and inclusion. Develop skills in attracting students from diverse backgrounds, optimizing yield rates across all demographics, and building robust pipelines that can support your school’s financial stability while advancing equity and mission fulfillment for all families.

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Marking the Milestone: Building an Anniversary Marketing Campaign with Purpose

A school anniversary is more than a party—it’s a strategic opportunity. This session covers how to define what you’re celebrating and why, identify who each event is really for, and build the marketing and branding strategy that supports it. Discussions will draw on a recent sesquicentennial and an upcoming centennial, with a few cautionary tales along the way.

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Building Your School’s Online Reputation: A Workshop for generating positive school review campaign

Online reviews are the new word of mouth — one school review can reach hundreds of prospective families. This session dives into how to ethically generate authentic reviews and testimonials that boost search rankings and win over hesitant parents. It’s more important than ever with AI chatbots in the mix — parents are asking these tools questions, and reviews are being scraped and fed as data to LLMs. We’ll cover exactly when to ask, what to say, and how to turn happy families into vocal advocates. In one hour, you’ll leave with a simple, repeatable plan to start strengthening your school’s reputation this week.

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Your school and the wild new world of ai-driven web search

You’re not an AI expert. And you don’t know where Co-Pilot and Perplexity are getting their info about your school. But with the advent of AI and its integration into search engines, SEO and online search are more dizzyingly complex today than they’ve ever been before. So much so that you now even need a “zero-click strategy” to get your content in front of searchers who’s not gonna click on a website anyway! ...

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A Meaningful Experience

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You’re going to change your brand, change your school, change your goals. These are really hard decisions. This conference creates not only a roadmap on what to think about, but a roadmap on how to get from point A to point B.

Lisa Smoots
Director of Admissions
Church Farm School

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I found myself 5 to 6 times a minute texting or emailing home to the communications office, advancement and admissions director…”We need to do this, why are we not doing this”.

Tim Bakland
Head of School
Waring School

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Brand Together Conference is a great blend of theoretical, but also hands on practical work.

Patsy Fox
Director of Strategic Marketing and Communications
Greens Farms Academy

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There is a nice intimacy with the group. The location is inspirational. Once ! walked through the door of the Providence Art Club...it was inspirational.

Christie Stover
Head of School
Applewild School

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This was an opportunity in a smaller setting to work with our team and think deeply about what we are going to bring back to the team in a collaborative way.

Merle Jacobs
Director of Admissions
Park School

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The Brand Together Conference put a lot of people who are all working toward the same goals in a small room and gave us the opportunity to talk to each other, not only during the workshop, but after the workshops.

Lisa Smoots
Director of Admissions
Church Farm School

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During the sessions. After the sessions. There were terrific opportunities built in to make connections, learn from each other, understand what we are doing with our other departments.

Kathryn Gann
Director of Communications
Bishop Guertin High School

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It prompted me to think exactly what is our brand and who are we.

Mary Davidson
Director of Development and Marketing
Arrowhead Youth Academy

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Attendees will learn from peers who have done the thing you aspire to do. You will learn from experts who will revolutionize your thinking about the art and science of branding. You will leave with an established roadmap on how to market your school effectively and successfully.

FIGURE DRAWING

(YOU READ IT CORRECTLY!)

Classes led by local talented artists to guide each attendee on how to break out of your comfort zone and bring out the creativity in us all.

MOUTH WATERING CUISINE

Gourmet-quality breakfasts, lunches, snacks, and dinners all included and prepared by talented chefs at the prestigious Providence Art Club in Providence Rhode Island.

Networking & Collaboration

Colleagues from around the country sharing a common interest on school marketing and branding. 3-days of intense workshop style sessions with real world information to apply to your school.