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educating leaders on the future of school marketing and branding. Together.

About

Join Us:

October 20 - 22, 2021

Providence Art Club Providence, Rhode Island

Brand Together Conference is designed to INSPIRE and MOTIVATE school communications, marketing, and admissions professionals by offering TRANSFORMATIVE PERSPECTIVES and BREAKTHROUGH STRATEGIES. Brand Together is an opportunity to workshop topics with real value to your school and to your own professional development. Learn from your peers who have done the thing you aspire to do. Learn from experts who will REVOLUTIONIZE YOUR THINKING about the art and science of branding. ASPIRE FOR MORE. BRAND TOGETHER!

6 of 12 Sessions We Offer

Content Marketing Workshop for Schools

Extensive Workshop on how to attract, engage, and convert parents on your website. A website in an organization’s greatest marketing asset. But attracting people there, keeping them engaged, and getting them to take action can be tricky. We’ll dive into ways to generate more organic traffic, via Search Engine Optimization, so that you don’t lose prospective families when it matters most.

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You are the Michelangelo of Your School's Brand

You are the Michelangelo of your school’s brand. And during this session you will gain the tools needed to boost your “creative confidence” and become the master influencer of your school.

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How to Build an Effective Digital Marketing Campaign for Recruitment

Learn how the University of Rhode Island’s marketing, social media, and web teams developed a new high-energy creative strategy and integrated marketing plan for recruitment. From concept to delivery, the team will show you how they developed a fully integrated marketing campaign, with creative execution and media placement for multiple audiences. Learn how to stay on trend with Gen Z media consumption and build an engaging digital environment for this audience.

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Discuss Your Marketing Materials with Colleagues

Bring your marketing materials and pull out your conference worksheets. This is a great time to get the feedback and answers you are looking for. Apply what you have learned to your own marketing materials and ask the experts and your colleagues if you are on the correct path. Perfectly scheduled just before the round table discussions.

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Enroll Media to present at Conference

Your school’s website is your greatest marketing asset. Your brand, content, design, and technology team have all worked tirelessly to build that asset for you – but some simple SEO pitfalls can be a barrier to exposure and positive user experience. Learn the knowledge and tricks to a successful SEO campaign.

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How to Become a Great Blogger

You might have a great school, but if you are not blogging about it, nobody will know. It is essential to have an active online presence. Learn how to use blogging, a very exciting social media platform, to promote your school.

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A Meaningful Experience

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You’re going to change your brand, change your school, change your goals. These are really hard decisions. This conference creates not only a roadmap on what to think about, but a roadmap on how to get from point A to point B.

Lisa Smoots
Director of Admissions
Church Farm School

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I found myself 5 to 6 times a minute texting or emailing home to the communications office, advancement and admissions director…”We need to do this, why are we not doing this”.

Tim Bakland
Head of School
Waring School

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Brand Together Conference is a great blend of theoretical, but also hands on practical work.

Patsy Fox
Director of Strategic Marketing and Communications
Greens Farms Academy

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There is a nice intimacy with the group. The location is inspirational. Once ! walked through the door of the Providence Art Club...it was inspirational.

Christie Stover
Head of School
Applewild School

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This was an opportunity in a smaller setting to work with our team and think deeply about what we are going to bring back to the team in a collaborative way.

Merle Jacobs
Director of Admissions
Park School

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The Brand Together Conference put a lot of people who are all working toward the same goals in a small room and gave us the opportunity to talk to each other, not only during the workshop, but after the workshops.

Lisa Smoots
Director of Admissions
Church Farm School

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During the sessions. After the sessions. There were terrific opportunities built in to make connections, learn from each other, understand what we are doing with our other departments.

Kathryn Gann
Director of Communications
Bishop Guertin High School

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It prompted me to think exactly what is our brand and who are we.

Mary Davidson
Director of Development and Marketing
Arrowhead Youth Academy

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Attendees will learn from peers who have done the thing you aspire to do. You will learn from experts who will revolutionize your thinking about the art and science of branding. You will leave with an established roadmap on how to market your school effectively and successfully.

AISAP’S Continuing Education Credits (CEC)

Brand Together Conference is an approved provider program that offers professional education formally recognized by the Association of Independent School Admission Professionals to track and adhere to the constructs of the AISAP Learning and Development Framework©. Help fulfill and elevate your marketing and communications understanding and knowledge. Stay connected and in-line with professional curriculum rubrics that demonstrate your understanding of the needs that are required to succeed in this profession.

FIGURE DRAWING

(YOU READ IT CORRECTLY!)

Classes led by local talented artists to guide each attendee on how to break out of your comfort zone and bring out the creativity in us all.

MOUTH WATERING CUISINE

Gourmet-quality breakfasts, lunches, snacks, and dinners all included and prepared by talented chefs at the prestigious Providence Art Club in Providence Rhode Island and Cafe Nuovo.