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educating leaders on the future of school marketing and branding. Together.

About

Join Us:

October 19 - 21, 2022

Providence Art Club Providence, Rhode Island

Brand Together Conference is designed to INSPIRE and MOTIVATE school communications, marketing, and admissions professionals by offering TRANSFORMATIVE PERSPECTIVES and BREAKTHROUGH STRATEGIES. Brand Together is an opportunity to workshop topics with real value to your school and to your own professional development. Learn from your peers who have done the thing you aspire to do. Learn from experts who will REVOLUTIONIZE YOUR THINKING about the art and science of branding. ASPIRE FOR MORE. BRAND TOGETHER!

6 of 12 Sessions We Offer

Content Marketing Workshop for Schools

Extensive Workshop on how to attract, engage, and convert parents on your website. A website in an organization’s greatest marketing asset. But attracting people there, keeping them engaged, and getting them to take action can be tricky. We’ll dive into ways to generate more organic traffic, via Search Engine Optimization, so that you don’t lose prospective families when it matters most.

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Neuroscience of Marketing: the New Science to Your Prospective Family’s Decisions

There’s no question our brains are instinctively activated by certain types of stimulation. Our challenge is to harness and channel the right types of stimulation to create more effective marketing. Fortunately, neuroscience can be an important asset for us, teaching us how to use emotions to wake up our brain, how to feed our brain’s desire for familiarity and simplicity, and how to surprise our brain with word games and other unexpected language manipulations. In this workshop style session, you will see how you can apply neuroscience to improve your school’s marketing strategy.

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Take the Stress out of Grant Writing for Your School

Grants? Who has time? Do you know what documents you need? Where to search? How to write a great proposal? Do you have time to get it all done? Probably not. And yet, you may be thinking about grants to support your school programs or your nonprofit activities. Can grants really help? Yes, with a little luck and a great plan. Let me help you! Learn how to create productive conversations within the faculty and administrative team because of new and unexpected enrollment changes.

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The 1,2,3’s of email Marketing

Looking to take your email marketing plan to the next level or finally get started on building one? In this presentation, you’ll learn the importance of email marketing along with some key rules to live by and the key components of what makes a successful and sustainable email marketing plan for YOU!

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Google Analytics is Changing! School Marketers Need to get Ready Now

Google Analytics is stopping Universal Analytics (the current analytics configuration as schools know it) for good in July 2023. We will break down what schools need to do to save their analytics data, and start tracking in the new version of Google Analytics 4. We will also review tips for enhancing the data you collect on prospective families in order to help improve your marketing and website decisions to drive enrollment while staying privacy-centric in an increasingly shifting landscape. Bring your laptops and Google Analytics log-ins and get ready to embrace this change with confidence!

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Branding Your School with Proven Success

During this session you will gain the tools needed to boost your school’s brand and become the master influencer of your school. Reveal the heart and soul of your school. This fun, but practical session, will touch upon the length and breadth of branding–from the big-picture mission and beloved traditions to the micro-decisions of colors and fonts and style guides.

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A Meaningful Experience

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You’re going to change your brand, change your school, change your goals. These are really hard decisions. This conference creates not only a roadmap on what to think about, but a roadmap on how to get from point A to point B.

Lisa Smoots
Director of Admissions
Church Farm School

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I found myself 5 to 6 times a minute texting or emailing home to the communications office, advancement and admissions director…”We need to do this, why are we not doing this”.

Tim Bakland
Head of School
Waring School

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Brand Together Conference is a great blend of theoretical, but also hands on practical work.

Patsy Fox
Director of Strategic Marketing and Communications
Greens Farms Academy

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There is a nice intimacy with the group. The location is inspirational. Once ! walked through the door of the Providence Art Club...it was inspirational.

Christie Stover
Head of School
Applewild School

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This was an opportunity in a smaller setting to work with our team and think deeply about what we are going to bring back to the team in a collaborative way.

Merle Jacobs
Director of Admissions
Park School

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The Brand Together Conference put a lot of people who are all working toward the same goals in a small room and gave us the opportunity to talk to each other, not only during the workshop, but after the workshops.

Lisa Smoots
Director of Admissions
Church Farm School

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During the sessions. After the sessions. There were terrific opportunities built in to make connections, learn from each other, understand what we are doing with our other departments.

Kathryn Gann
Director of Communications
Bishop Guertin High School

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It prompted me to think exactly what is our brand and who are we.

Mary Davidson
Director of Development and Marketing
Arrowhead Youth Academy

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Attendees will learn from peers who have done the thing you aspire to do. You will learn from experts who will revolutionize your thinking about the art and science of branding. You will leave with an established roadmap on how to market your school effectively and successfully.

AISAP’S Continuing Education Credits (CEC)

Brand Together Conference is an approved provider program that offers professional education formally recognized by the Association of Independent School Admission Professionals to track and adhere to the constructs of the AISAP Learning and Development Framework©. Help fulfill and elevate your marketing and communications understanding and knowledge. Stay connected and in-line with professional curriculum rubrics that demonstrate your understanding of the needs that are required to succeed in this profession.

FIGURE DRAWING

(YOU READ IT CORRECTLY!)

Classes led by local talented artists to guide each attendee on how to break out of your comfort zone and bring out the creativity in us all.

MOUTH WATERING CUISINE

Gourmet-quality breakfasts, lunches, snacks, and dinners all included and prepared by talented chefs at the prestigious Providence Art Club in Providence Rhode Island and Cafe Nuovo.